The project is called acquaFREEsca, fresh water. The youth association Procida Coraggiosa promoted it to make sure the island can soon become plastic-free. And it starts from water, a natural treasure to defend and protect.
Save and protect with acquaFREEsca Procida
The island in Campania is taking the first step to becoming plastic-free, starting with water bottles. In fact, the initiative “acquaFREEsca” promotes the sale of steel water bottles, colorful and joyful like the island. Plus, the initiative promotes water refills, more eco-friendly than any alternative.
The water has a symbolic prices of 50 cents for each refill and visitors can find it in 15 among bar, restaurants, and beach establishments. It’s not tap water, but tapped water, processed with a system that removes bacteria and softens it. If people don’t have a bottle to refill, they can purchase the ones from Procida Coraggiosa at any place that sells them. Locals have designed the steel water bottles, making them unique and a true souvenir.
Since the island will be Italy’s Culture Capital in 2022, it wants to make a difference. And it starts now, from water and plastic. This project is another step towards a more sustainable region Campania. And it’s another step to avoid the risks of overtourism. In fact, more and more destinations are promoting initiatives to save the environment, like Lampedusa. Going plastic-free is only one way to achieve the goal.
Matera, the famous destination in Basilicata, has also waved goodbye to plastic. In fact, the municipality has joined the program by the Plastic Free Odv Onlus, which aims at completely banning the use of this polluting material. The change will cost euro 3,000 per year, but it will be worth it in the long run. Plus, Matera is the first capital of an Italian province to commit to the project. Indeed, a good example to set.
Italians consume a lot of plastic bottled water. In fact, they are third for worldwide consumption. While the country’s recycling efforts hold a European record, preventing is better than curing. That’s why the municipality of Milan launched the initiative “Milan Plastic Free.” The city produces over 35,000 tons of plastic, every year. Although Milan is one of the best cities at recycling, reaching 60% of the total trash. So, it’s green, but not green enough. The city’s initiative aims at reducing waste thanks to eco-friendly packaging and to eliminate disposable plastic.
Plus, the initiative will include an awareness campaign. Because raising awareness is the first step to sustainability. That’s why associations like Plastic Free Odv Onlus organize events such as walks, diving, and days to collect garbage at sea, in the woods, and anywhere in between.